Realistic rents from closed leases, the expenses most projections miss, and a straight answer on whether a property will perform.
Prescott Valley added more than 5,600 residents between the 2020 Census (46,785) and the Census Bureau’s July 2025 estimate (52,423), roughly 12% growth in five years, and it is still adding homes on both sides of Glassford Hill. The American Community Survey puts the town’s median gross rent at $1,580 for 2020 to 2024, with about 72% of homes owner-occupied, so roughly one home in four is a rental.
Supply has a ceiling the Valley does not. The town sits inside the Prescott Active Management Area, where a new subdivision of six or more lots must prove a 100-year assured water supply, so where and how fast new homes arrive is tied to water as much as to demand. Demand itself rests on a year-round employment base: the Yavapai Regional Medical Center East Campus, Humboldt Unified School District, MI Windows and Doors and Ace Hardware’s regional distribution center.
What it is not is a market you can price from a Phoenix spreadsheet. StoneRidge, Pronghorn Ranch, Granville and the original townsite rent at four different numbers, and a vacation rental here carries Town licensing rules that a long-term lease does not. We model both before you offer.
Census figures describe the whole town, not your property. Current values and days on market live on the market page, and we will model your specific home.
Based on comparable leases that closed, not asking prices. Asking rents in every market are aspirational and they are what most projections are built on.
Turnover, vacancy, maintenance reserve, and the capital items specific to this market. A model without these is not a model.
If the property will not perform, we will say so before you offer rather than after you own it.
Send the address or the listing. You get a realistic rent figure, expected days on market, and an honest view of whether it works.